How Trident Bath turned a dormant lead database into 400 booked appointments in 2 months with Revin
booking rate from previously unconverted leads
response rate across re-engagement campaigns
win-back appointments booked
INDUSTRY
Remodeling
WEBSITE
Trident Bath and Shower is a fast-growing bath remodeling company on a path toward $100M in revenue. With a strong sales engine and a steady flow of inbound demand, the business had built a large database of homeowners who had received estimates but never moved forward. Over time, that database became one of the company’s most overlooked assets.
“Revin pays for itself many times over. We’re getting back revenue from leads we had already written off, and it’s happening without adding work to the team. The ROI is obvious.”
Uwe Dalibor - Owner, Trident Bath
THE PROBLEM
A pipeline full of opportunity, with no system to capture it
Trident was sitting on a large volume of high-intent homeowners who had already engaged with the brand. These were not cold leads. They had requested quotes, received estimates, and shown real buying intent.
But once those opportunities fell out of the active sales cycle, they disappeared.
There was no structured follow-up system. No consistent outreach. No way to re-engage at scale. Sales reps were focused on new inbound demand, and revisiting old prospects required time the team did not have.
Every aging lead represented potential revenue that had already been paid for and then left untouched.
Trident needed a way to systematically re-engage these homeowners, qualify renewed interest, and convert them into booked appointments without pulling focus away from the core sales operation.
THE SOLUTION
An always-on win-back engine that reactivates demand
Revin deployed an automated win-back campaign designed to reach back into Trident’s database and restart conversations at scale.
Instead of relying on manual follow-up, Revin engaged each homeowner through personalized SMS conversations. Every interaction was handled individually. The system asked the right questions, gauged current interest, answered objections, and moved qualified prospects directly into appointment booking.
Appointments were placed directly onto Trident’s calendar, eliminating manual scheduling and ensuring a clean handoff to the sales team.
The campaign ran continuously in the background, turning a static database into an active pipeline without adding workload or complexity.
THE RESULT
From dormant leads to a live, high-converting pipeline
The impact was immediate and measurable.
Revin generated 4,300 conversations from previously uncontacted leads.
41.5% of homeowners responded to the outreach.
28.6% of those conversations converted into booked appointments.
In total, Trident booked 400 win-back appointments from leads that had never been followed up.
In the first week and a half alone, the company booked 25 appointments from this campaign, a number they had never reached through win-back efforts before.
The response was so strong that Trident had to temporarily pause the campaign to manage appointment capacity.
IMPACT
A new revenue channel built from existing demand
With Revin in place, Trident turned an overlooked asset into a dependable growth channel.
Leads that would have quietly expired are now re-engaged and converted. The sales team stays focused on closing, while Revin handles the time-consuming work of restarting conversations at scale.
What was once lost opportunity is now a consistent source of booked revenue.
This is what happens when AI earns its place inside a real operation.
Ready to turn your old leads into new revenue?
Discover how Revin helps operators capture value from the demand they already paid for.
