How Southern Exteriors modernized lead engagement and increased appointment conversion with Revin
from Onboarding to Launch
AI-powered lead coverage across all digital channels
overall lift in appointment set rate
leads per month projected by Q4 2026
Southern Exteriors is a full-service exterior remodeling company specializing in roofing, siding, gutters, windows, and doors. Backed by private equity and led by industry veterans, the company has spent more than two decades building disciplined operations, strong teams, and a reputation for quality execution. As volume increased, Southern Exteriors recognized the need to modernize how it engaged and converted inbound demand without breaking the systems that already worked.
THE PROBLEM
Strong demand, limited by phone-only workflows
Southern Exteriors was generating several hundred inbound leads per month across digital channels. But their customer engagement model was built almost entirely around phone calls.
That approach worked when volume was lower. As demand increased, it introduced friction.
Leads arriving outside business hours waited until the next day. Digital leads had no immediate response path. Appointment setting depended on CSR availability, creating natural ceilings on speed and scale. Every missed connection carried real risk, especially nights and weekends when homeowners were actively researching and submitting inquiries.
The challenge was not lead quality or team effort. It was coverage and conversion in a world where homeowners expect immediate response.
Southern Exteriors needed a way to engage leads instantly, expand availability, and increase appointment conversion without rebuilding their operation from scratch.
WHY REVIN
A partner built to scale inside real operations
Southern Exteriors evaluated multiple solutions before choosing Revin. Three factors made the decision clear.
First, hands-on partnership. The Revin team showed up, learned the business, and built around Southern Exteriors’ existing workflows rather than forcing change for the sake of software.
Second, conversation quality. Revin’s AI engaged homeowners naturally, asked the right questions, and moved conversations forward without sounding scripted or robotic.
Third, deep integration. Revin integrated directly with i360, Southern Exteriors’ system of record. Appointments booked via AI were created automatically with accurate field mapping, eliminating rework and risk.
For a private-equity-backed operator focused on scalability and reliability, that combination mattered.
Southern Exteriors began working with Revin at the end of 2025.
THE SOLUTION
Always-on texting built for appointment conversion
Revin delivered an AI-powered texting solution designed to capture and convert leads 24/7 while fitting cleanly into Southern Exteriors’ existing operation.
Key capabilities included:
24/7 coverage for all digital leads
Immediate engagement via text message
Appointment setting directly inside SMS conversations
Automatic booking into i360 with accurate data passed back
Dynamic conversations tailored by product line:
Roofing, Siding, Gutters, Windows, Doors
During business hours, Revin also supported CSRs by handling early-stage conversations and qualification, allowing the team to focus on high-value interactions and closing.
The result was simple. Every lead received immediate attention. Every appointment followed the same clean, dependable workflow.
THE RESULT
Higher conversion today, built to scale tomorrow
Revin delivered immediate operational impact for Southern Exteriors.
Appointments are now booked around the clock.
All digital leads receive instant engagement.
CSRs are supported during peak hours instead of overwhelmed.
Appointments are created correctly in i360 without manual cleanup.
Most importantly, conversion improved.
Before Revin, Southern Exteriors set appointments on roughly 25% of inbound leads.
After Revin, that number increased to 32%.
A 7% absolute lift in appointment set rate represents meaningful incremental revenue without additional headcount.
Southern Exteriors is currently handling several hundred leads per month through Revin and is on track to scale to 5,000 leads per month by Q4 2026 with confidence that the system will hold.
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